A Patch Of Blue Sky
To end the blight of ‘The Law of Diminishing Simplicity’ and increase the valuation of your business five-fold at an acceptable level of risk you need to identify and focus the energy of your entire business into ‘A Patch of Blue Sky ‘ opportunity
A ‘Patch of Blue Sky’ opportunity is an opportunity to solve an existing and major business pain-point in your current industry framework better than the competition by using your existing technologies, knowledge, and talent
Focussing
Focussing your business into such an opportunity means that you can end the process of adding ever greater levels of complexity and cost that following the ‘Law of Diminishing Simplicity’ creates, and rapidly grow your business without having to make the ‘bet the farm’ investment decisions you’ve been fighting hard to avoid for many years, because the basis of your growth is going to be based on something you already have in your business today
If you can identify such a ‘Patch of Blue Sky’ opportunity and pivot your business to focus on it over a period of twelve months then in three years your business could be worth five times what it’s worth today
What does a ‘patch of blue sky opportunity’ look like?
It’s typically a single or no more than two product propositions that either:
• generates additional revenues for customers
• sells your business knowledge to customers on a subscription basis
• offers superior levels of product or service quality
• enables faster, more reliable, levels of delivery and lead time
• delivers bleeding edge customer service
to a smaller number of larger customers than the numbers of customers you service today
Adopting this approach reverses the ‘Law of Diminishing Simplicity’, and gives you the strongest possible chance of profitably scaling your business in a short period of time and securing the retirement you thoroughly deserve
